A small business North London bakery established in the 1980s continues to delight locals with its daily array of delectable bakes. Among them stands the unmissable star—their irresistible, solo-serving cheesecake proudly showcased in the window display.
As a passionate advocate for small businesses, I noticed The Bakers of Muswell Hill, were struggling to keep up with their modern competitors. Despite their commitment to quality, their outdated identity stood out. Wanting to help, I volunteered to refresh their logo and visual identity.
My solution? To give them a modern yet authentic look, preserving their small business charm while embracing a fresh perspective.
![](https://cdn.myportfolio.com/9ed31017-aa6b-4e84-ba1a-4a9f563f5eb1/2f3a0b57-b843-451b-b8f8-dd7f56ace00b_rw_3840.jpg?h=2b19157a4d5c937f368cb09a5a37dc3c)
![](https://cdn.myportfolio.com/9ed31017-aa6b-4e84-ba1a-4a9f563f5eb1/d208a42b-0315-412f-b14b-800ffbbec245_rw_3840.jpg?h=5c1ff09e47ab6d85e992803360e234b5)
![](https://cdn.myportfolio.com/9ed31017-aa6b-4e84-ba1a-4a9f563f5eb1/b6f6a190-fa59-497f-9cc0-4fd4e2e63c54_rw_3840.jpg?h=6c80fc605a88b60d0a52c69be8b4761a)
![](https://cdn.myportfolio.com/9ed31017-aa6b-4e84-ba1a-4a9f563f5eb1/635d8fc1-5c10-4fa2-86c4-b04643e05ae5_rw_3840.jpg?h=ddce01ec41e7a24bc69f5f5ae17f34a9)
![](https://cdn.myportfolio.com/9ed31017-aa6b-4e84-ba1a-4a9f563f5eb1/d9b8990a-e914-44b9-b986-cdd615ae1f76_rw_3840.jpg?h=024c8eec8b6cfe3f9c1feb9aff71338f)
![](https://cdn.myportfolio.com/9ed31017-aa6b-4e84-ba1a-4a9f563f5eb1/19b476ce-cbf1-4eae-80a5-3d290d293140_rw_3840.jpg?h=6276a70f09b9bf02aa2439ad8f52fdd5)
![](https://cdn.myportfolio.com/9ed31017-aa6b-4e84-ba1a-4a9f563f5eb1/b3a57218-d509-4e17-9765-3a57ebfe51f1_rw_3840.jpg?h=71f19d915b8e7a2fe2a9a700bfb84229)
![](https://cdn.myportfolio.com/9ed31017-aa6b-4e84-ba1a-4a9f563f5eb1/e99fa41c-6eaf-43a2-b79a-0b32d28c1b8d_rw_3840.jpg?h=c95f7f8dead437d95abfe42d9dcd55b1)