A small business North London bakery established in the 1980s continues to delight locals with its daily array of delectable bakes. Among them stands the unmissable star—their irresistible, solo-serving cheesecake proudly showcased in the window display. 
As a passionate advocate for small businesses, I noticed The Bakers of Muswell Hill, were struggling to keep up with their modern competitors. Despite their commitment to quality, their outdated identity stood out. Wanting to help, I volunteered to refresh their logo and visual identity. 

My solution? To give them a modern yet authentic look, preserving their small business charm while embracing a fresh perspective.

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