Roles: Creative Mock Ups - Design - Presenting - Collaboration - Art Direction - Animation
Software: Illustrator - Photoshop - InDesign - Anime
the project: Food Waste campaign for Surrey Council. Encouraging residents to recycle their food waste by highlighting the savings this makes to the council, protecting the services. The campaign was widely used across Surrey in outdoor media, online, print and on a series of bin tags focusing on residents who haven't used the collection service.
the brief: Create a new campaign to encourage residents recycling their food waste. Surrey was the first county to introduce a weekly food waste collection in all districts and boroughs, and now runs campaigns to encourage residents to separate all their food waste, every week.
the outcome: The campaign successfully resulted in a 3.7 per cent increase in average daily tonnages collected during the post-campaign period compared to the pre-campaign period across Surrey. 2018’s campaign continued the money-saving theme from 2017 by thanking residents for their previous efforts.
The campaign was widely used across Surrey in:
- Outdoor media
- Surrey website and advertising across the web
- Outdoor media
- Surrey website and advertising across the web
- Social media
- A series of bin tags focusing on residents who haven't used the collection service.
- A series of bin tags focusing on residents who haven't used the collection service.
