A small business North London bakery established in the 1980s continues to delight locals with its daily array of delectable bakes. Among them stands the unmissable star—their irresistible, solo-serving cheesecake proudly showcased in the window display.
As a passionate advocate for small businesses, I noticed The Bakers of Muswell Hill, were struggling to keep up with their modern competitors. Despite their commitment to quality, their outdated identity stood out. Wanting to help, I volunteered to refresh their logo and visual identity.
My solution? To give them a modern yet authentic look, preserving their small business charm while embracing a fresh perspective.
![](https://cdn.myportfolio.com/9ed31017-aa6b-4e84-ba1a-4a9f563f5eb1/8000d765-88f9-4f44-ab8b-f6a699d06439_rw_3840.jpg?h=e2b71f8f4513f5a71e51f018a1fda63f)
![](https://cdn.myportfolio.com/9ed31017-aa6b-4e84-ba1a-4a9f563f5eb1/3366ddef-9434-46e1-b110-ba76283707ba_rw_3840.jpg?h=08f03256b1c195049e01293e3a55d5a2)
![](https://cdn.myportfolio.com/9ed31017-aa6b-4e84-ba1a-4a9f563f5eb1/2b57ec97-ffb1-4d6a-abaa-386ab46608fc_rw_3840.jpg?h=2c7e193f88aeb8db2fecf44718f98bf9)
![](https://cdn.myportfolio.com/9ed31017-aa6b-4e84-ba1a-4a9f563f5eb1/4affb58d-75e8-43fd-ae56-8b3ec018e946_rw_3840.jpg?h=b2900ce8d1a6566a9ba4f8aeec29a0f4)
![](https://cdn.myportfolio.com/9ed31017-aa6b-4e84-ba1a-4a9f563f5eb1/e89fe0aa-9ff9-40bf-97c4-2a4b01690d76_rw_3840.jpg?h=a5f8171048f77f33913a78c7991ef00e)
![](https://cdn.myportfolio.com/9ed31017-aa6b-4e84-ba1a-4a9f563f5eb1/09bdee8a-b687-40ea-a86c-06ed0c651a26_rw_3840.jpg?h=64ac8237ead57afec1fca0cfac9a071b)
![](https://cdn.myportfolio.com/9ed31017-aa6b-4e84-ba1a-4a9f563f5eb1/944d35f3-6c34-4ea1-ab61-5675bc47081c_rw_3840.jpg?h=14176d00f06255ea5b6bc9c96b119057)
![](https://cdn.myportfolio.com/9ed31017-aa6b-4e84-ba1a-4a9f563f5eb1/d65da31a-a5f2-431f-95e7-ce0dddfff1ca_rw_3840.jpg?h=a5ddb7e23ad1a68b7fd9ca784cf5c3ca)